Sound not playing in build (unity cloud)

There are a couple steps listed at the bottom of https://fmod.com/resources/documentation-api?page=content/generated/engine_new_unity/platforms.html#/

Building from Unity

Whenever Unity is started or the platform is changed, the Integration will copy the Banks for the current platform into the Streaming Assets folder.

If you are building from script BuildPipeline.BuildPlayer() won’t trigger a Bank copy if the target platform is different from the active platform. Use EditorUserBuildSettings.SwitchActiveBuildTarget() to switch to the target platform first.